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ANTIPOLO CITY, July 07, 2022 – As part of the Department of Education’s (DepEd) 124th Founding Anniversary, the agency has kicked off the National School Launch of the BIDA Kid Campaign at San Roque National High School (SRNHS) to strengthen safe return to schools measures.

With the plan of implementing face to face classes in all schools by next school year, DepEd has amplified its call to follow health and safety protocols in schools, including BIDA Kid Campaign, which promotes the 3Bs: Bakuna (Vaccination), Bayanihan (Solidarity), and BIDA behaviors.

“I think the BIDA Kid Campaign is relevant for all of us. This is not just a program; we would like to consider this an advocacy program. The BIDA Kid Campaign must become embedded and a way of life for our learners and teachers as we go back to our face to face classes,” Education Assistant Secretary for Field Operations and National Academy of Sports Malcolm Garma.

“I would like to express our deepest appreciation and gratitude to our partners, internally and externally, for their support of the BIDA Kid Campaign,” Assistant Secretary Garma added.

The Department secured a partnership with the Department of Health, United Nations Children’s Emergency Fund, and United States Agency for International Development (USAID) to further strengthen the program’s information dissemination and implementation.

“I also witnessed how teachers and students and parents have found creative and inspirational way to cope with this during these extremely challenging times. We are so proud to share with you the BIDA Kid Campaign, which was developed in partnership with the Department of Education and the Department of Health,” USAID Office of Health Director Michelle Lang-alli noted.

DepEd Central Office turned over Information, Educational, and Communication materials and kits to the host school and field office, which was formally received by DepEd CALABARZON Regional Information Officer Ariel Azuelo, SDO Antipolo Superintendent Christopher Diaz, and SRNHS School Head Rosa Tayamora.

“Even before this launch, the information officers in the field have been doing our part and our share in the promotion of this advocacy. Mahalaga po ang bayanihan para sa tagumpay ng atin kampanya sa ligtas na balik eskwela ng ating mag-aaral,” DepEd RIO Azuelo said.

Through the field offices, the Department featured BIDA Kid Campaign materials using a different forms of media, wherein 13 of them used the television platform, 20 for the radio platform, and three for the Out of Home media.

“The BIDA Kid campaign is one of the Department’s ways to enlighten everyone about the importance of changing our behavior as we traverse the new normal even after the pandemic. Our constant reminders to each other will eventually shape our behaviors and form healthy habits to avoid the spread of COVID-19,” Education Secretary Leonor Magtolis Briones said.

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